CRM Is A Strategy Not A Tactic
Customer relationship management (CRM) has yet to achieve the promise that has inspired many […]
CRM in the age of the customer
We’ve entered a new era that Forrester calls the age of the customer. While companies have always, […]
10 Things to Consider in a CRM
In practice, though, each of systems tends to be more of a platform you can customize than an out-of-the-box […]
5 Reasons Why Your Business Needs CRM
Despite lots of publicity from suppliers and positive comments from independent observers such as ourselves many […]
4 reasons why your CRM system is your most valuable asset!
A topic I like to discuss with managers I meet, is what they think is the most valuable asset in their business. […]